Community Health Choice

Working life forward

Surfacing real voices that too often go unheard

A not-for-profit makes it clear: their members are the heroes of their own story.

This branded content campaign for Community Health Choice follows three Houston–area women from diverse backgrounds and finds the inspiration inherent in every struggle.

Project details

Insight

Despite challenges and often an uneven start in life, Community Health Choice members face the future with hope, dignity and determination.

Idea

Show their world from the inside out. Raw, real and unscripted. And underline their determination to turn problems into progress and progress into pride as they work life forward. At the same time, position Community Health Choice as the first choice for mothers–and their children–who principally comprise its Medicaid membership.

Impact

This all-digital brand campaign is some of the most touching and impactful work we’ve done or seen in the market. It swept the local and regional AAF ADDY Awards while producing some impressive numbers:

+ Generated 12,663,517 impressions
+
Over 83,700 clicks–double the click-rate for the category
+
85% of OTT/Pre-roll blend videos had a 100% completion rate
+
43.82% of YouTube views had a 100% completion rate
+
Web traffic increased in new users by 23% year-over-year through paid digital media efforts

Community social
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