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Curated insights and thinking from around the creative think tank.

Here’s what’s on our minds

Green Squiggle

Shannon Langrand: Women’s sports isn’t a marketing test — it’s a brand one

Featured: Sports Business Journal

Shannon Langrand: Women’s sports isn’t a marketing test — it’s a brand one

Sand dunes

Designing for consumer trust beyond a reasonable doubt

The Next Frontier

Share of Credibility and the shifting burden of proof for brands

Sand dunes
Sand Dunes
Healthcare’s Digital Front Door Has a Credibility Gap
It doesn’t have a UX problem. It has an honesty problem.
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The hidden cost of “good enough” in healthcare experiences
Activity gets measured. Resolution gets missed.
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What It Actually Takes to Close the Gap
Brand teams can see the experience gap. Can they close it?
Sand Dunes
The Nuts + Bolts of Closing the Brand–Experience Gap
A field guide for health system brand leaders.
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From promise to proof
Why healthcare brands can’t message their way out of broken experiences
Sand Dunes
Why some brands just show up in culture, while others belong there
These days, you can’t buy your way in. You’ve got to earn it.
Sand Dunes
Featured: Bizwomen
How Shannon Langrand built a $20M agency by rewriting the traditional playbook
Sand Dunes
Featured: Forbes CMO Newsletter
Langrand CEO Shannon Langrand featured in Forbes.com CMO Newsletter
Sand Dunes
The Everest Effect
Navigating the new realities of a high-stakes housing market
Sand Dunes
Featured: Muse by Clios
A quick hit with Spencer Strickland on the evolving language of health brands and what drives meaningful work
Sand Dunes
Featured: Design Rush
Sensory Branding: A B2B Must for Gen Z Buyers
Sand Dunes
Featured: AdWeek
This Creative Director Finds Zen in Rebuilding Vehicles
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Featured: Forbes
Hispanic Woman Entrepreneur Builds A Near $20 Million Think Tank
Sand Dunes
Featured: OwnIT Podcast
How Shannon Langrand Owns It
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Featured: Fast Company
The future won’t follow your roadmap—here’s how to lead anyway
Sand Dunes
Featured: Campaign
Question of the Week: Is now the time for indies?
Sand Dunes
Featured: Media Village
Healthcare’s “NEW” Creative Frontier: Redesigning Trust
Sand Dunes
Featured: Campaign
22 years and more to come
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New @ Langrand
Langrand welcomes Aurora Silva
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New @ Langrand
Langrand welcomes Nirali Oza, MBBS
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Consider the guest list
Medicare Advantage and the key to retention
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Trust Me
How to build customer experiences that people actually want
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Langrand at HIMSS 2025
Denise Worrell shares her vision for consumerism and digital transformation in healthcare at HIMSS 25
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Award winners
Langrand takes home 7 awards at Houston Addys
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Innovation imprisoned
How KPI tunnel vision kills organizational resiliency
Sand Dunes
Featured: MM+M
Shannon Langrand: Loyalty in healthcare is, quite literally, on life support
Sand Dunes
Featured: ANA
From Advancing Through the Funnel to Forging Long-Term Relationships
Sand Dunes
Featured: PRINT
Spencer Strickland on leaf collages, being the family DJ and fearless conversation
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Spotlight on the NASDAQ Tower!
Centivo lights up Times Square with their $75M funding news
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Featured: AdAge
How agencies can remain independent and retain their culture as they grow
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United Airlines lands major award
United Airlines honored with Helen Darling Award for Excellence
Sand Dunes
Featured: Shots
Spencer Strickland: Tuning out stereotypes in storytelling
Sand Dunes
Featured: AdWeek
Tools of the Trade: Shannon Langrand of Langrand
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Featured: MedCity News
Healthcare’s failure of AI imagination
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Going electric
Bob Dylan and the power of brand strategy
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Quiet Exiting
When patients drift away—and don’t come back.
LATELY @Langrand

Doing great work is never a solo act.

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