Consider the guest list

You need a curated and expansive guest list that takes into account not only who might show up, but how long they’ll stick around.

Medicare Advantage isn’t much different. Acquisition is important—but if it’s your only strategy, you’re already losing ground. In today’s Medicare Advantage landscape, competition is relentless, member expectations are evolving and ROI is key. This hinges on two critical factors: understanding which members are most profitable and knowing how to retain them.

The math doesn’t lie: If you’re not building a system that acquires and keeps the right members, you’re leaving money on the table—or losing it.

This has been at the top of our minds at Langrand, so much so that we’ve built a full offering around it. We know that the best strategies aren’t the ones that cast the widest nets; they’re the ones that make precise moves to scale efficiently, drive long-term value and future-proof their growth.

Here are four strategic plays to help you win in today’s crowded market:

1. TARGET SMARTER: USE DATA TO ACQUIRE THE RIGHT MEMBERS

You can’t throw a surprise party by just inviting whoever you happen to run into over the course of the day. You need to think carefully about what kind of people are the right fit. The same goes for Medicare Advantage. You can forget about broad-stroke marketing: smart acquisition is where it’s at, maximizing long-term value by identifying, segmenting and engaging with the most profitable potential members. Using advanced analytics, we help pinpoint the highest-value age-ins, switchers and commercially insured members on the brink of eligibility. Our proprietary market sizing and modeling tool brings clarity to your most strategic prospects and gets the most out of every dollar spent.

2. CALCULATE AND MAXIMIZE LIFETIME VALUE

We all have friends who leave the function early. There’s nothing wrong with sending them an invite, but you’ll want to balance out their attendance with the real party animals—the ones who you know are going to live it up till the sun rises. In the world of Medicare, this is what’s known as customer lifetime value, and it isn’t just a number: It’s the difference between a winning and losing strategy. We’ll help you balance acquisition cost with long-term profitability, ensuring your MA portfolio is optimized for sustainable growth, not just short-term gains.

3. PROTECT YOUR INVESTMENT:

OWN RETENTION BEFORE IT'S TOO LATE

What makes a party truly great is also what makes its guests want to stick around as long as they can. It’s a question of retention: if it’s only been a few hours and you’re already seeing folks finding their way back to the door, you’ve got a problem on your hands. If your Medicare Advantage plan doesn’t have an airtight retention play, you’re giving money away to your competitors with every new AEP. By leveraging behavioral insights, churn prediction and proactive engagement strategies, we help safeguard the members you’ve worked hard to win—keeping them enrolled, engaged and loyal.

4. ENGAGE BEYOND THE EXAM ROOM:

KEEP THE PARTY GOING

Anybody can send an invite, but what makes guests want to stay is how they’re treated once they arrive. It’s not just about acquisition or even retention: It’s also about engagement. We know that the best plans show up for members between visits with timely outreach, smart nudges and personalized support. Not only that, we can anticipate when members are at risk of leaving and step in before they walk out the door. The result? Higher satisfaction, more brand loyalty and plenty of Star Ratings along the way.

How our growth engine can help you do it:

SMARTER SEGMENTATION AND TARGETING

using deep data intelligence to hone in on the best prospects.

HYPER-PERSONALIZED EXPERIENCES

that engage members in ways that build trust and long-term relationships.

PERFORMANCE-DRIVEN MARKETING

that makes every dollar count through precision campaigns and conversion optimization.

To borrow a phrase: The best time to plan your MA strategy is yesterday. The second-best time is now. 

The challenges of the MA market are vast, but so are the opportunities opened up by a deliberate, well-thought-out plan for acquisition and retention. Langrand specializes in turning market complexity into a competitive advantage, helping regional plans and national players alike unlock growth, loyalty and profitability through smarter strategies and deeper connections. Because in today’s MA market, the key to growth is being a great host.

Want to learn more about how Langrand can work with your business to supercharge your Medicare Advantage strategy?