Why We're Here Campaign | HCA Houston Healthcare

Giving patients a healthier tomorrow

Nobody wants to be in a hospital. But they want their hospital to be there for them.

In this integrated campaign for the nation’s largest healthcare system, we shift the conversation from hospitals talking about hospitals to what really matters: making patients better.

Project details

Insight

Too many healthcare brands focus on what they make—instead of what they make happen. And too often, hospitals revert to talking about their latest piece of equipment or service line, instead of the very real people who benefit from their care.

Idea

Whatever it is that makes your life yours—that’s why we’re here.

Let’s face it. People only walk into a hospital when they have to. And when they do, there’s a game, a passion, a job, a family they’re leaving behind. This campaign features people out in the world, living their singular lives—tying the work our client does to why they do it in the first place.

Hca here ooh 01
Hca here ooh 02
Hca here print 01
Related work

Getting back to what medicine is all about

Care hero