The Rothko Chapel is for everyone, and yet unique to each individual. Its stillness is moving and its silence speaks volumes, captivating the seeker in all of us with the promise of a deeply personal experience.
Recast Rothko as a place to reflect on and reconcile the paradoxes that exist in one's life. Touchpoints both modern and traditional invite visitors to escape from constant digital connection and into the mysteries we hold inside ourselves.
Our work helped the organization better understand the many different and evolving ways people interact with the Chapel. The result was a major re-evaluation of their site plan, a project recently completed and open to the public.
Defining an audience for a theater with no boundaries