When a city's infrastructure improvements are hard to see and the process is too complicated to understand, even the best deeds come under fire.
Put everything—debt, funding, fees, projects—on the virtual table. And explain it all. This re-imagined website simplifies complicated financial laws and processes, while answering the toughest questions from citizens and officials alike.
BuildHoustonForward.org tells a compelling and fiscally responsible story about our improved roads and drainage systems. The site is exceeding goals. Citizens are far more engaged and finding the information they need.
+ Nearly 50% increase in pageviews
+ More than 70% increase in pages per session
+ 121% increase in average session duration
+ Users stay engaged on site 2 minutes longer than industry average
+ 16% improvement in bounce rate
+ 13% stronger bounce rate than industry average