Prologis
Ahead of what’s next
Prologis
Inspiring an entire enterprise to see around corners
We helped Prologis, a visionary leader in the supply chain logistics market, reimagine the future of its own brand and gain global buy-in from its ever-growing employee footprint.
Project details
Industrial real estate is a commoditized market, but a visionary CEO gave our client the opportunity to break away from the pack—and redefine the industry in the process. A new brand and client relationship strategy helped the company move beyond the transactional and positioned it as the innovator in its category.
Ahead of what’s next. It’s an idea that succinctly summarizes the benefits of working with Prologis—a strategic partner for pacesetter clients who are thinking beyond the warehouse “box” and concerned about carving out a competitive advantage for tomorrow. This idea was brought to life in a retooled brand strategy, in a fresh way of thinking about the client experience and in new, value-add products and solutions.
This work was the catalyst for a new way of thinking at the company and rallied employees around a new, more competitive and future-oriented vision of how they deliver value to clients. Prologis continues to lead the industry globally and to innovate in ways that make the strategy real.
Defying category conventions to create a more human brand
