Why is a hospital the last place in Houston to find care and compassion?
While the legacy hospital systems in Houston were competing based on technology and breakthroughs in medicine, we positioned HCA Houston Healthcare as the place where care and compassion live – and placed nurses and doctors – at the heart of HCA hospitals, not machinery. Because they’re the ones who perform acts of heroism, in big and small ways, every day.
This brand campaign overdelivered on goals set for patient and physician acquisition as well as revenue projections and motivated the staff to step up their game when it came to caring for patients.
+ Net revenue was up 33% year-over-year
+ The number of acquired physician specialists signed grew by 55%
+ Patient awareness grew by 15%
+ “Best” patient experience ratings increased by 28%