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Some of the most consequential institutions are the ones nobody talks about. We partnered with Harris Health—the essential healthcare system for the nation’s third-largest county—to bring an under-told story into public view ahead of a critical $2.5B bond measure and, in the process, make their name synonymous with the health of Harris County.
Some brands need a story—others just need to be heard
Web visits jumped 46% YOY, and paid impressions exceeded campaign goals by 224%—reaching Greater Houston with a story it had never been told before.
Engagement at scale
Web visits jumped 46% YOY, and paid impressions exceeded campaign goals by 224%—reaching Greater Houston with a story it had never been told before.
Engagement at scale
Unaided brand awareness rose 38%. Positive brand perception rose 20%. After six decades of letting the work speak for itself, the public was meeting Harris Health on its own terms.
A system, finally seen
Unaided brand awareness rose 38%. Positive brand perception rose 20%. After six decades of letting the work speak for itself, the public was meeting Harris Health on its own terms.
A system, finally seen
Proof it landed
Olga Rodriguez
SVP, Corporate Communications
“‘We Live This’ embodies the true commitment of all the great staff at Harris Health.”
The WORK GOES ON
Doing great work is never a solo act.
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