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Brand
Centivo

Health insurance has a trust problem, and most marketing only makes it worse. We partnered with Centivo, a startup taking on household names in self-funded employer markets, to build a campaign rooted in something the category rarely offers: honesty.

Health insurance doesn’t have to sound like it

The campaign drove historic enrollment increases in select markets—as big as 900% YOY.
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900% YOY enrollment increase

The campaign drove historic enrollment increases in select markets—as big as 900% YOY.

900% YOY enrollment increase

Armed with a voice the market could actually hear, the work proved the Centivo model was ready for prime time.
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$75M funding milestone unlocked

Armed with a voice the market could actually hear, the work proved the Centivo model was ready for prime time.

$75M funding milestone unlocked

Proof it landed
Ashok Subramanian
Founder & CEO, Centivo

“Centivo exists because the old health plan model isn’t working. The new brand makes that clearer.”

The craft behind the claim

Plain-spoken, boldly designed. See the campaign in full.

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The WORK GOES ON

Doing great work is never a solo act.

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