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Every category hits a moment when the conventional playbook stops working. We partnered with Neste—the global leader in sustainable aviation fuel—to cut through a greenwashed category with a bold move: reframe the conversation around human optimism and the joy of flight.

Sustainability without the guilt trip—a category reframe takes flight

By rejecting greenwashing shorthand and centering on human optimism, we established Neste as the undisputed leader in sustainable flight.
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Category leadership, claimed

By rejecting greenwashing shorthand and centering on human optimism, we established Neste as the undisputed leader in sustainable flight.

Category leadership, claimed

Generated strong internal enthusiasm and reinforced company-wide momentum around driving change.
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Alignment from the top

Generated strong internal enthusiasm and reinforced company-wide momentum around driving change.

Alignment from the top

Proof it landed
Kristina Öström
Director Brand, Marketing & CX, Neste

“Langrand has a great ability to deliver work that is provoking and emotionally engaging.”

The craft
behind the claim

A global story told one passenger at a time. See the work that moved a category.

Neste Bus Stop Ad
Sand Dunes and sky
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Launching the first media campaign in Harris Health’s 60-year history—and getting it right.
When Bob Dylan “went electric” 60 years ago, he showed how a brand can successfully embrace change.
A challenger positioning put this healthcare startup in a new bracket, securing $75M in funding.

The WORK GOES ON

Doing great work is never a solo act.

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