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Brand
Celeste

Most healthcare brands are built from the system out. We partnered with Celeste to build one from the person in—a health solutions brand grounded in what members and employers actually need from a system that rarely feels built for them.

When every competitor is a platform, be a person

From naming and identity to go-to-market, we built a brand system that has carried Celeste through years of growth.
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Launched to last

From naming and identity to go-to-market, we built a brand system that has carried Celeste through years of growth.

Launched to last

We built Celeste around a real insight about how people actually want to experience healthcare—a position competitors couldn’t easily copy.
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Built from a human truth

We built Celeste around a real insight about how people actually want to experience healthcare—a position competitors couldn’t easily copy.

Built from a human truth

Proof it landed
Alison Melson
VP, Corporate Marketing, Arkansas Blue Cross and Blue Shield

“We rely on Langrand’s customer experience strategy to navigate the complexities of the healthcare industry.”

The craft behind the claim

Naming, identity, voice and a whole lot of care. Meet Celeste.

Neste Bus Stop Ad
Sand Dunes and sky
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A 10-year future care strategy shaped how a world-class healthcare system moves forward.
The strategy behind a new Blue plan winning its first national account in year one.
A challenger positioning put this healthcare startup in a new bracket, securing $75M in funding.

The WORK GOES ON

Doing great work is never a solo act.

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