top of page
Brand
Celeste

Most healthcare brands are built from the system out. We partnered with Celeste to build one from the person in—a health solutions brand grounded in what members and employers actually need from a system that rarely feels built for them.

When every competitor is a platform, be a person

From naming and identity to go-to-market, we built a brand system that has carried Celeste through years of growth.
ARROW-10_neon-green_flip.png

Launched to last

From naming and identity to go-to-market, we built a brand system that has carried Celeste through years of growth.

Launched to last

We built Celeste around a real insight about how people actually want to experience healthcare—a position competitors couldn’t easily copy.
ARROW-10_neon-green_flip.png

Built from a human truth

We built Celeste around a real insight about how people actually want to experience healthcare—a position competitors couldn’t easily copy.

Built from a human truth

Proof it landed
Caroline Gary
Managing Director, Brand, Langrand

“This launch is the culmination of years of collaboration, hard work and a shared vision.”

The craft behind the claim

Naming, identity, voice and a whole lot of care. Meet Celeste.

Neste Bus Stop Ad
Sand Dunes and sky
RANDOM-7_neon-green.png
lan_placeholder_neon-green.jpg
A 10-year future care strategy shaped how a world-class healthcare system moves forward.
The strategy behind a new Blue plan winning its first national account in year one.
A challenger positioning put this healthcare startup in a new bracket, securing $75M in funding.

The WORK GOES ON

Doing great work is never a solo act.

LINE-13-green.png
bottom of page