Elevating best-selling communities

Campaign planning + development

Customer segmentation + targeting

Brand strategy, research + insights

Digital strategy + planning

Commercial and residential real estate developer Howard Hughes is well-renowned in the world of master planned communities. They’re also responsible for some of the country’s best—such as The Woodlands, Texas, routinely rated as one of the best cities in America, and nearby Bridgeland, named 2024 Master Planned Community of the Year.

As agency of record to Howard Hughes in Texas, Langrand has led numerous marketing and branding initiatives across the company’s diverse portfolio, backed by a performance-optimized media strategy that catapulted our client out of Greater Houston’s 13-month post-pandemic real estate lull and ushered in a new phase of growth.

The future of work and life

More than selling lots, Howard Hughes is selling Texas residents and businesses on a vision, one that is meticulously planned 10, 20, even 50 years into the future. We’ve partnered with our client to bring that visionary strategy to life for each of its communities and their various milestones, from building awareness and engagement for The Woodlands’ 50th anniversary, to rolling out Bridgeland’s emerging commercial center, to promoting the construction of Greater Houston’s first mass timber office building.

Building for people and place

At a time when “master planned community” has become a commoditized term and competing MPCs are engaged in amenity wars, our client remains focused on people. Creating spaces where people want to be—to live, work and play—is what builds a lasting sense of community and a connection to the place they call home.

Our work for Howard Hughes has echoed this human approach, with targeted campaigns that appeal to commercial and residential buyers in each of the developer’s unique communities and branded properties.