Anthem
National Accounts
Health Marketing + Strategy + Innovation
Moving health beyond insurance
B2B2C marketing
Brand purpose + positioning
Go-to-market strategy
Digital experiences
Employee experience + cultural evolutions
Sales stories + sales enablement
In the world of healthcare giants, continued growth hinges on more than just size and scale. Health insurance is a hypercompetitive market, especially when it comes to large national employers. Winning their trust—and their business—requires new moves, new strategies and new ways of thinking.
Over the life of our partnership, Langrand and Anthem (now Elevance Health) have embarked on numerous initiatives spanning every level of the organization, helping them move beyond selling insurance to playing a leading role in the business and future of health.
Selling a bolder vision
Our relationship expanded through many areas of their organization—national accounts, individual lines of business and B2B2C—aligning our unique capabilities with the needs of a large, ambitious health company.
Leading sales enablement efforts targeting various group sizes and employer/broker audiences, developing sales stories and toolkits that helped Anthem pitch and win top employers such as Google and UPS.
Developing go-to-market strategies for new products and services, such as their digital health platform, total population health strategy, their data platform and their diversified services business (Carelon).
Expanding our sales enablement efforts into clinical, ancillary, specialty pharmacy and industry verticals.
Bringing ideas to life and selling solutions before they're market-ready—such as helping them successfully launch a customized, digital-first healthcare product from proof-of-concept to successful client presentation.
From legacy to leading-edge
When Anthem first engaged Langrand more than eight years ago, the healthcare landscape looked wildly different but was no less disruptive—even Anthem was not immune to declining sales in the national account space.
We helped our client win back growth by making strategic shifts that transformed their entire organization—from a traditional Blue plan driven by network strength to one defined by data and digital to a health company whose reach extended beyond that of an insurer. This work required us to get ahead of where Anthem was going, evolving everything from their value proposition to the story they told in sales efforts and the ways they earned buy-in throughout the company.
8+
years of partnership
2500+
projects and campaigns executed
47%+
revenue growth during partnership
1.83M
net new national account members
Driving meaningful innovation and growth
Doing great work is never a solo act.
