Advice is everywhere—especially when it comes to life and healthcare choices. But what is the right treatment or decision for one woman may not be right for another. The Woman’s Hospital of Texas' take: listen. Then, give her the best information to help her determine what’s right for her, no matter who she is…and encourage her to feel good about who she is and her healthcare choices.

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Let’s face it. Sometimes advice just feels like judgment. Those “self-help” articles guilt us into thinking we've got it all wrong or should be doing it this way or that way. Social media posts make us feel like everyone else has the answers to happiness and success. Go against the grain and feel the whispers. Even if it’s all just in our heads, it’s in our heads—but it started somewhere.

The Woman’s Hospital of Texas wanted to tap into this insight, and we helped them bring it to life in an intriguing, memorable and relatable way. The message is clear: Every woman is unique in her own way and should be treated that way. The hospital is here to listen so she can go with her doctor and—maybe better yet—her gut.

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See the work
How do you put a woman first no matter who she is and no matter what?